Brightline Group and ViaWealth have joined forces to provide exceptional wealth management services to high-net-worth individuals in the Midwest and Central United States. Effective this November, Brightline Group is a ViaWealth company.
We are pleased to provide you with a range of services that will accumulate wealth over generations - not just for today but also tomorrow.
We founded ViaWealth with the core principle of being your financial advocate as we help you protect, grow, and eventually transfer your wealth to your loved ones. At the end of the day, you should feel more confident and in control of your money.
We will give you the attention you deserve.

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A FINANCIAL SERVICES FIRM, COACH, AND FIDUCIARY

ABOUT US

Permanence, longevity, stability and predictability.

This is what we’re all looking for in our long-term financial plan. Of course, none of these stable words describe our actual lives as they are lived. Our families grow and shrink, as do our paychecks. Our children go to college, and we retire (and then un-retire, and then start a business, and so on). We move towns and buy vacation homes. We start savings accounts for our precious grandchildren, we give to charity and maybe start a scholarship in the name of our ancestors.

The point is, your life is not static (and it never has been).

You need a financial advisor that can help you plan for the future – for the foreseen and the unforeseen – and you need one that understands that in five years you might be ready for an entirely new plan. Most important, you need someone that can take the time to know you and your family, and someone that is standing at the ready to help you adjust through life’s many major transitions.

Working with Brightline Group is not your typical financial services experience.

That’s because Brightline Group aims higher than simply selling you a handful of insurance and investment products and then handing you your framed financial planning document. Our goal is to help you discover yours, and then help you pursue it.

Investment advisory services offered through ViaWealth LLC, a Registered Investment Advisor.

FOCUSED ON YOUR GOALS

OUR SERVICES

At Brightline, our approach allows you to rest assured you are on the right path. Read on to find out what makes us different.

ADVICE

Consistent and reliable. We bring the experience to help you evaluate both opportunity and risk.
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SOLUTIONS

Collaborative, relevant and effective. As fiduciaries, we serve you as we would want to be be served.
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COACHING

Whether you’re seeking a new career direction, more work/life balance, or a major life transition, I can help. We partner together to create a future state, colorfully imagined. The work is hard but so incredibly rewarding.
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Investment advisory services offered through ViaWealth LLC, a Registered Investment Advisor.
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OUR TEAM

WOODY RASH

Kaitlyn Hedger

Joe Witkowski

KRISTEN RASH

SHERIFF WOODY PRIDE


Financial Fiduciaries With a Purpose

 

The two most important days in your life are the day you were born and the day you find out why.

— Mark Twain

SIMPLE. COMPETITIVE. TRANSPARENT.

PRICING

One of our core beliefs is that full transparency increases trust. To that end, we receive compensation as follows:

$1,000 – $5,000 based on scope.

1% annually on first $2,000,000; .85% annually $2,000,001 to $5,000,000; negotiated over $5 million.

Services provided under separate agreement, unaffiliated with Via Wealth’s Investment Management Agreement.

A portion of your investment advisory fees may be tax-deductible.

Investment advisory services offered through ViaWealth LLC, a Registered Investment Advisor.

Emotional intelligence and self-awareness are the attributes that separate the truly intelligent investors from those that are just well-educated.

GAIN FINANCIAL FREEDOM

CLIENT RESOURCES

Brightline Group clients can access third party sites by clicking below.

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A plan is only useful if it can survive reality. And a future filled with unknowns is everyone's reality.

— Morgan Housel, The Psychology of Money

"As I give, I get." -Mary McLeod Bethune

PHILANTHROPY

2023-2024 support

 

 

Alight: Humanitarian Aid (Ukraine Response)

Alight

"Wisdom is not a product of schooling but of the lifelong attempt to acquire it."

Albert Einstein

THE LATEST AND GREATEST FROM

OUR BLOG

Wall Street Focuses On Debt Ceiling

May 18 2023

Would it surprise you to hear that investors have moved past worrying about inflation? They have, at least for now. Wall Street has shifted its attention to Washington’s budget negotiations and how the debt ceiling will be resolved. But how long will that shift in focus last? As you can see from the accompanying table, […]

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Ukraine fundraiser

May 19 2022

I have started a fundraiser in support of the Ukrainian people and will match any donation up to $5,000. https://give.wearealight.org/Brightline  

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April Economic Update

April 2 2022

In this month’s recap: Stocks rallied as the Fed provided greater clarity on monetary policy, and investors became more upbeat about the economic outlook. Monthly Economic Update   U.S. Markets Greater clarity on monetary policy and improved investor sentiment on the economic outlook propelled stocks to their first monthly gain of the year. The Standard […]

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